From Prompting to Prototyping: Designing AI-Powered Customer Practice and Coaching Systems
Session #3 (Advanced) Details
Jon Meisburg
Participants will see a live demonstration of a fully working AI-powered customer simulator that allows learners to practice realistic customer conversations and receive immediate, structured coaching feedback. The session shows how AI can be intentionally designed to act both as a realistic customer and as a consistent coach, creating safe, repeatable practice that builds confidence and skill.
The presenter will then walk through how the simulator was first designed as a GPT-based solution and explain why and how it later evolved into a more integrated Realtime API implementation. Rather than focusing on code, the session emphasizes the learning design decisions behind each version, including role definition, guardrails, scenario design, evaluation logic, and system constraints.
Participants will leave with a clear mental model for prototyping, iterating, and evaluating AI-powered customer practice systems, and for choosing the right level of technical complexity based on learner needs, workflow, scale, and cost.
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