Seamless ROI Measurement

  • September 20, 2012
  • 5:30 PM - 8:00 PM
  • Location: Feather Sound Country Club, 2201 Feather Sound Drive, Clearwater


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Seamless ROI Measurement

Facilitator: Dr. Bruce AaronPhD, CPLP - Ametrico

About the ProgramA special presention for ASTD Suncoast: Seamless ROI Measurement

Learning and human performance initiatives should align with our organization’s strategic goals, and our measurement systems should align not only with these goals but also with the objectives and performance issues of our work.  How do we implement a measurement framework that ensures alignment across all of these domains?  Can we create a measurement and evaluation system that is straightforward, systemic, and seamless? 

This session demonstrates a practical measurement framework that is designed to address these questions and accomplish these goals.  Known as the
“A-model”, it provides a goal-oriented approach to assessment and evaluation that allows organizations to align and integrate measurement and performance.  Using the A-model, organizations can clarify goals, promote continuous learning, and adjust performance more quickly as needed.  The A-model provides a structure for planning and accountability that takes into account a human resource development (HRD) landscape that continues to absorb the forces of globalization, social and blended delivery media, regulatory and compliance requirements, and higher expectations for determining ROI for HRD investments.  As a result of this session, participants should feel better prepared to deal with these issues, and to do the following:

  • Develop a customized evaluation system to meet the needs of their organizations
  • Develop metrics and evaluation plans, include estimation of ROI, during the analysis and design of HRD solutions
  • Continually assess the value of initiatives to improve human performance and quality
  • Use the A-model to align their organization’s strategy, work, and accountability.

About the Facilitator: 

Dr. Bruce Aaron provides evaluation solutions to a broad range of clients focused on the measurement of learning and human performance.  Bruce has authored and co-authored dozens of presentations, books, chapters, and articles including ASTD publications such as Isolation of Results:  Defining the Impact of the Program (2008), Survey Basics (2012), The ASTD Handbook of Measuring and Evaluating Training (2010), and Measuring ROI in Learning and Development (2012).  He is a frequent presenter at conferences of professional organizations including ASTD, ISPI, SALT, AERA, FERA, AEA and The Psychometric Society.   Bruce has received the ASTD ROI Impact Study Award and the ROI Institute Impact Study of the Year Award, and has been certified by ASTD since 2006 as a CPLP (Certified Professional in Learning and Performance).  He holds a M.A. in School Psychology and Ph.D. in Educational Measurement and Evaluation from the University of South Florida.    Dr. Aaron founded Ametrico in 2010 to continue to develop accountability concepts and services for organizations seeking solutions in evaluation, measurement, assessment, and certification. 

Cancellation Policy: Cancellations must be sent to  at least 72 hours prior to the event, or be subject to the program fee.


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